Grace Adele consultants sell the brand’s bags and accessories using a five-step formula
Meridian, ID—Grace Adele, a new accessories brand that’s owned by Scentsy Inc., an international party-plan company, has come up with a novel way for its consultants to merchandise and sell accessories.
Referred to as the The Grace Adele Style System, it’s a step-by-step process that lets women create a designer look all their own using mix-and-match accessories organized around color.
The trademark-pending style system guides women through five steps to customize and coordinate their fashion accessories: 1) Pick My Color 2) Choose My Bag 3) Add My Clutch 4) Style My Bag, by adding clip-ons and accessories and 5) Style Me, which finishes the look with coordinating scarves and jewelry.
“We wanted to find a way to help women look great while making style stress-free,” said Heidi Thompson, co-owner and president at Scentsy. “That is the inspiration behind Grace Adele—helping women feel confident about their style choices while making it easy and effortless.”
The collection includes handbags (retail about $80), clutches (retail: $40), wallets, clip-ons and jewelry (retails: $15 to $45). Each Grace Adele handbag features an outside pocket designed to display a coordinating clutch. Shoppers can choose from six different clutches in seven colors to give the same base bag a whole new look.
Grace Adele handbags are also designed with an “intelligent interior” that keeps the bag neatly organized with inside pockets to place other accessories such as a wallet, makeup bag, and notebook, as well as space for a cell phone and keys.
Scentsy executives worked with international designers to create the Grace Adele fall collection which includes high-quality, faux-leather bags available in five styles and seven colors, faux-leather clutches available in six styles and seven colors, and premium leather bags and clutches available in four colors. Scarves and jewelry are designed to complement styles of the bags.
Grace Adele products can be purchased only from Grace Adele consultants in the United States, Canada, Puerto Rico, and Guam. www.graceadele.com.
Source:
http://www.accessoriesmagazine.com/52826/grace-adele-accessorizing-in-5-easy-steps